If you scrape SERP data every day, or even every hour, you can spot ranking changes before they become threats. You can regularly monitor your website ranking and the ranking of your competitors.Here are just some ways to use that data to boost your SEO rankings: Our unofficial Google SERP API will give you access to all of this data about any business that appears in search results:īecause our SERP scraper is customizable, you can query phrases, URLs, choose any country or language, or even focus on an exact geolocation so that you even know what people in a specific neighborhood are seeing when they search for topics related to your business. Web scraping can fill in the gaps and let you extract the data that's behind your position in the rankings.

Google Search doesn't provide an API to let you extract data at scale and Google Ads or Google Analytics can only give you part of the picture. You can learn a lot by manually searching for your industry or brand, but you'll need some real data to make better SEO decisions. If Google isn't ranking you high enough in its results pages, you need to find out what you're doing wrong - or what your competitors are doing right. With more than 3.5 billion searches made on Google every day, search engine results pages (SERPs) are the front line of SEO. Let's look at five of our top SEO tools and see what they can do for your website - and your business. Read on about the laws connected to scraping at our legality blog post. Visiting websites that are accessible to the general public is very much legal, so why should a robot doing this be frowned upon? Scraping is therefore permitted as long you comply with regulations such as GDPR or CCPA and respect copyrighted content. To use Apify actors, just sign up for a free account, no credit card required. You can also run these scrapers as often as you like, with no restrictions or limitations. And the data is entirely yours to use as you like. Ahrefs, Semrush, Screaming Frog and the rest might be the essentials, but are they the only tools you should have in your tool kit? Web scraping is rapidly becoming a versatile, flexible way to monitor the performance of your own website, keep an eye on your competitors, perform customized SEO audits, and even extract data from Google that just isn't available in any other way.Īpify has a range of SEO tools that can help you take advantage of the potential for web scraping to take your search engine optimization to a whole new level.Īll of these tools will scrape data and deliver it to you in structured formats such as Excel, CSV, JSON, or XML that are easy for you to plug into other tools, spreadsheets, reports, or applications. Search engine optimization is a craft and we've all got our favorite SEO tools.

Screaming frog scraper